NUON lights.: New Youth Brand Westside embraces the dark-side with new youth brand
FITCH was appointed by Trent Retail Ltd to design and brand new retail concepts for two in-store youth brands; one for girls and one for boys.
The intention was to use these new shop-in-shops as a catalyst to attract a new breed of younger, savvy consumers and to send out a clear message; change was on its way.




