Digital is not an add-on, it is a vital part of a wholly integrated approach to brand communications. With front-to-back experts in all things interactive—and a deep understanding of how consumers engage with the digital experience—we identify and execute original solutions that are both effective and true to your brand.
Because we understand that effective brand communications works on the level of a personal relationship, our digital solutions are designed from the outset to make those relationships richer, more authentic and more accurately targeted.
In 2004, Boeing announced an all-new airplane called the 787 Dreamliner. A technology-driven company, Boeing asked FITCH to create a global integrated marketing approach to revitalize its market by generating excitement about their revolutionary new aircraft.
With an eye to assuring its investors that the company was prepared to meet the challenges of the global market conditions, Weyerhaeuser, one of the largest timber companies in the world, asked FITCH to help them through the preparation of their annual report, both in print and online formats.
Sakan represents the most ambitious property finance venture in the Egyptian mortgage market since the birth of the industry in 2000. Established by a conglomerate of renowned local and regional investors, the company aims to become the premier provider of the market’s most competitive mortgage finance products.
Based in Kuwait, Alyasra is one of the region's largest distribution companies in foods and fashion, boasting a portfolio of more than 100 brands, including Danone, Al Sadia, and Kenzo. With aggressive strategies underpinning their regional expansion, Alyasra approached FITCH to review their brand proposition and communications.
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