Environments

A branded environment can be a room with a logo. Or it can be an experience that takes the consumer to the heart of the brand’s values and creates an enduring relationship.

We begin by creating spaces where consumers are as happy to stop by as to buy. Where the point of sale has a point of view. Where the purchase path gives people a reason to walk it. We know that consumers face a bewildering choice of branded environments. But because we understand how the consumer’s aspirations connect with the brand’s values, we also know how to make your environment a powerful, compelling and memorable invitation.

View All Environments Work

Paradise Bakery: Fresh Baked! Warmth through design

The founders of Paradise Bakery & Café created their first freshly baked cookies and muffins in Long Beach, California. As success grew, they continued to expand the menu selections, adding delicious brownies, croissants, quiches, breads, soups, salads and sandwiches. Respected today as a leading brand in the bakery and café segment of the industry, the menu items are still prepared daily and with only the finest ingredients available, just as you would at home. 

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Pei Wei Asian Diner: USA Rollout Layout design & construction Documents

Owned and operated by the hugely successful P.F. Chang’s China Bistro, Pei Wei Asian Diner offers fresh made-to-order Asian food served in a relaxed yet upbeat and contemporary setting.

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Deek Duke: Deek Duke Gets New Feathers FANCY FEATHERS, FABULOUS FOOD, FLYING FRANCHISES

A local restaurant chain based in Beirut, Lebanon, lacking ambience with little feeling or identity. Its main clientele is the 20–30 age group.

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Nintendo: Times Square Toys "R" Us Nintendo lounge in Times Square Toys "R" Us

Nintendo approached FITCH about creating a one-of-a-kind branded experience in the Times Square Toys "R" Us. They wanted to create an exciting, animated and interactive destination-based experience that appeals to families while still being compelling to core gamers.

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