What makes one brand story a best seller and another practically unreadable? Well, for a start, the reader has to care about—and believe in—the characters. There must be a compelling plot and a narrative that builds momentum, sustains interest and creates intrigue. Most of all, the reader has to feel that he is uncovering truths and insights that are uniquely relevant to him. No matter how universal the communication, the relationship has to be personal.
No matter what your brand has to say, or where it needs to communicate—across media, cultures, campaigns or competitive landscapes—we can help make it the engaging and distinctive story everyone in the room wants to hear.
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In 2004, Boeing announced an all-new airplane called the 787 Dreamliner. A technology-driven company, Boeing asked FITCH to create a global integrated marketing approach to revitalize its market by generating excitement about their revolutionary new aircraft.
FITCH won a three-way-paid creative pitch in 2007 to help Coca-Cola create and launch a new brand of health beverages—a range of drinks inspired by Traditional Chinese Wisdom. Jian Chi blends are inspired by 5,000-year-old recipes, a mix of natural juices, herbs and botanicals selected for their health-giving properties.
As Microsoft Hardware prepared to standardize their packaging form factor across the line, FITCH partnered with them to evolve a systematic graphic and messaging approach, providing cohesiveness and clarity across their mice, keyboard and webcam lines.
In 2006, Kuwait introduced new legislation that liberalises the media industry and limits the government’s monopoly on newspapers. Imposed since the mid-1970s, the ban on issuing licenses for new newspapers had led to a stagnation in the field of media development.
The new press law revamped the licensing system so that new publications can be established.
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