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We are known for our ability to address brand communications projects with an inclusive, holistic understanding that embraces every aspect of both the physical and virtual environment. We are not tied to specific disciplines or channels. ‘IN-LINE DESIGN’ ignores the artificial boundaries between, say, digital and print, or experiential and 2D design.
Based in Kuwait, Alyasra is one of the region's largest distribution companies in foods and fashion, boasting a portfolio of more than 100 brands, including Danone, Al Sadia, and Kenzo. With aggressive strategies underpinning their regional expansion, Alyasra approached FITCH to review their brand proposition and communications.
Nintendo approached FITCH about creating a one-of-a-kind branded experience in the Times Square Toys "R" Us. They wanted to create an exciting, animated and interactive destination-based experience that appeals to families while still being compelling to core gamers.
As Microsoft Hardware prepared to standardize their packaging form factor across the line, FITCH partnered with them to evolve a systematic graphic and messaging approach, providing cohesiveness and clarity across their mice, keyboard and webcam lines.
The founders of Paradise Bakery & Café created their first freshly baked cookies and muffins in Long Beach, California. As success grew, they continued to expand the menu selections, adding delicious brownies, croissants, quiches, breads, soups, salads and sandwiches. Respected today as a leading brand in the bakery and café segment of the industry, the menu items are still prepared daily and with only the finest ingredients available, just as you would at home.
FITCH has been working with Vodafone to start up its latest venture in Qatar: launching a fresh new Vodafone brand from scratch and revolutionising their approach to retail design and consumer engagement. The first Vodafone stores in Qatar opened in July 2009.
Practices