PracticesElectrabel: Electrabel a leading utility brand Creating a platform for a leading utility brand to speak directly to customers
FITCH has recently launched a brand space for the leading Belgian utility company, Electrabel, part of GDF SUEZ. As well as its commercial objectives, Electrabel also seeks ways to respond to evolving consumer needs and expectations regarding energy consumption, as well as to provide leadership for customers on issues to do with climate change and the environment. With this ambition in mind, Electrabel approached FITCH about developing a brand space for them in key urban locations across Belgium to broaden perceptions of the brand and highlight key parts of the offer.
