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BQ: From Tradition to Fashion Cool to be DramaticAs a means of succinctly and evocatively showcasing our capabilities, we consolidated our knowledge of the Emirati cultural and commercial landscape to create a fashion brand from scratch; the "bq" brand. Fitch Dubai has always been the partner of choice for local companies and entrepreneurs, this project aimed to position ourselves as the most cultural savvy and innovative agency in the market place. |
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