Both photographer and art director, Ed Robinson takes a unique view of the world and its people. His total concept of the visual crosses the stereotyped boundaries and opens a fresh eye on tomorrow’s world. Ed’s own work specialises in ‘Life Photography’ comprising portraiture, high profile music/event photography and marketing/advertising photography, and his distinctive, energetic style and verve has commanded attention and marked him as one to watch.

Always a real high flier, his early career was indeed as a Pilot in the RAF, but he changed course to pursue his real creative passion and found swift success in a profession where talent is quickly spotted. After stints on the picture desks of various National newspapers he moved to the Financial Times where he progressed to the role of Deputy Head of Pictures. After three and a half years he left to become Director of Photography at a major agency, before going on to form his own creative consultancy in 2006.

Ed retains professional memberships of the Association of Photographers, the UK Picture Editors Guild and the World Photographic Academy, where he was on the judging panel for the World Photography Awards last year. His experience across the board, industry contacts and personal popularity make him in demand at VIP and high profile events, including Live Earth, Rock the Polo at the Cartier International, London Fashion Week, the A1 Grand Prix and numerous private parties. Ed has shot bands and artists including Led Zeppelin, Bruce Springsteen, Sting, U.N.K.L.E and Carl Cox as well as covering backstage/VIP areas and stages at some of the UK’s largest music festivals. He was the official photographer for the Pavarotti Memorial Concert in Jordan last year and personal photographer to Harvey Goldsmith CBE as well as being shoot co-ordinator for Virgin Atlantic’s inaugural flight to Kenya and personal photographer to Sir Richard Branson.

Ed has shot Fitch company portraits as well as Fitch designed spaces for clients including STA Travel and Vodafone, with a focus on human interaction within those spaces.